SEO is an abbreviated form of "Search
Engine Optimization". By the time SEO practice came into existence the entire
Digital Marketing world experience some fluctuation in ranking.
Search Engine optimization is the set
the practices adapted to optimize websites for different Search Engines. It can
also be defined as the processes taken into account, for ranking high on search
engine result pages. SEO techniques need to have hard work, full dedication and
long term vision.
Search Engine Optimization is broadly
classified into two major segments as:
Both optimization techniques are
implemented in order to rank high on SERP’s. The only difference in both
optimization techniques is that On-Page is applied within the content and HTLM
source code part, whereas Off-Page as its name suggest is applied outside the
website design boundaries.
Some of the optimization techniques
are:
ON-Page OFF-Page
Meta Tag Insertion Quality
Link Building
Image Optimization Social
Book Marking
Internal Link Structure Blog
Posting
Header tag insertion Article
Submission
Structured data optimization Search
Engine Submission
We can break down the SEO strategies
into 4 pillars:
1. Spend quality
time on researching the relevant keywords based on your targeted audience and
the product or brand you intend to promote.
2. The second step
is to apply the above researched Keyword in your content formed. Keyword
stuffing is the prime ingredient for the SEO recipe.3. Once the keyword rich content is designed, it’s time to let your targeted audience read the content. Start posting this content on different channels.
4. And the last step is to experience the best result out of it.
Implement the best Search Engine Optimization and get the targeted traffic at your doorstep.
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